Monday, May 7, 2012

Work and Social Media, An Observation

[Linking up with yeahwrite!]

Recently, my cool coworker left my organization for another job, and I’ve inherited her social media responsibilities (managing the organization’s twitter and facebook account). Essentially, I’ve become THE SOCIAL MEDIA GODDESS.

This is where a Social Media Goddess sits. 
I'm going to try to get new business cards:
When I started, our facebook page had nearly 500 hundred likes, but our twitter had less than 100 followers. 
Yeah, it's a meme reference.

So I was all, hey, I have 400 followers on my blog’s twitter! (Facebook, not so much. But still). It’ll be easy for me to increase those numbers for my organization! But then I realized, tweeting as a nonprofit organization is a LOT different than personal tweeting.







Needless to say, I got no responses on that tweet. It is HARRRRRRRRD to find interesting things to say when you can’t talk about wine or cursing. There’s mostly a lot of “Check out org’s new pictures on facebook!” “Check out event related to org this week!” etc  etc.

This is…fine…I guess, but it doesn’t exactly get a ton of people super interested in your page.







It’s getting a little frustrating.


I’ve managed to get us to just over 100 followers, mostly by following a ton of people and hoping they follow me back. It’s annoying, but there’s a bit of slow progress at least.

The other problem is, there’s not a ton of action on twitter during the day. It mostly peaks at night. BUT, there’s something else I do at night too…


I could do a bit of work tweeting at night, but I’m terrified of this accidentally happening:

  

57 comments:

  1. They got the best...yet potentially the most dangerous...woman for the job.

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    1. You took the words right out of my mouth!

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  2. I've always wondered who had the thankless job of tweeting for companies. I can't imagine how hard it is to skate the line between business-acceptable and writing something entertaining enough to read. And who follows corporate twitters, or politician's accounts? Tough job, but you're definitely up to the challenge...provided you don't slip and go on a profanity laced tirade after getting your accounts mixed up.

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  3. I do all the social media for three of our magazines, and it's kind of a crapshoot. I find that there is much more interaction on the Facebook pages rather than Twitter, so we've linked the two. Any time I put something on FB, it's tweeted out. Even with that said, it's much harder to get followers for professional organizations that don't allow you to be snarky and fun all the time ;)

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  4. I see your company's followers and friends numbers rising quickly. Who could possibly have a problem with the Wine o'clock, bitches reference????

    Totally fun!

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  5. LOL oh to be funny without cursing or inappropriateness is truly an art form! May you find it and be followed by many :)

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  6. You could attach your cute little drawings to company tweets. Even the most mundane activities can be spiced up with a drawing...

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  7. You know everyone else is sitting behind their desks waiting for wino'clock...

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  8. Oh, that just seems really dangerous :D

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  9. Oooo, yeah, I would think it would be frustrating to think of appropriate tweets for a nonprofit. I prefer not to censor myself! :) Congrats on being a social media goddess (that is my dream job) and good luck with the tweets!

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  10. Eek. I think that honestly has to be a challenge to censor your Tweets. Oof.

    -Barb the French Bean

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  11. Yeah, just don't let happen to you what happened to the poor schlub who was doing Chrysler's Twitter page. He dropped an f-bomb and lost his job. It was pretty funny though...

    "Chrysler: I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive."

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  12. What kind of non-profit is it, Gia?

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  13. Bahaha! Oh, I could so see that happening. Be VERY VERY careful!

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  14. I bet you can find a way to interact with people without being inappropriate. And I always suspected you were a goddess.

    Love,
    Janie Lola

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  15. As I have no filter (and currently, no job, either) I would TOTALLY tweet "It's Wine O'clock, bitches!" on my company website.

    Totally.

    DO IT!!!!

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  16. i guess that what companies and organizations do - follow a tonne in the hope that they'd be followed too. i'm on twitter to keep track of the happenings around me but i hardly post anything on it these days....unless, i want to send an indirect message to my boss!

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  17. I don't think I'll ever really get twitter. Most likely because I'll never be able to sum up my feelings in less than 140 characters, most french cuss words have more characters than that! What can I say, we're very wordy and creative in our anger...

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  18. Good luck as the new Social Media Goddess ;)

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  19. I can"t even think of PERSONAL one-liners. You're doing great if you can knock them out in at least one realm.

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  20. Your lucky. They don't let me talk to people or play with scissors.

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  21. So I used to ghost write for a DJ and he wanted me to update his Facebook fan page and Twitter as well. IT WAS SO FRUSTRATING! First, he's a dude and second, he's a public figure so I wasn't allowed to cuss or drunk tweet, WHICH WAS THE MOST FRUSTRATING OF ALL.

    So I understand you.

    He was nice though.

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  22. My husband tweets for his company and you completely nailed it. It's basically just, "Follow us to see our new projects." and "Look at our new projects." Not much to retweet there.

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  23. I can barely manage my own twitter account. God forbid anyone put me in charge of social media!

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  24. Your illustrations compliment the text so perfectly. Enjoy your wine!

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  25. I started following a vodka brand after a friend recommended the vodka itself. The guy running the account thanked me for following, then sent me a link to a video by some classic soul artist, can't remember who right now. Matt, the guy, would skim his followers streams and kinda tweet to those interests. Music Monday, cool new blogs, stuff like that. I loved him. Loved his style.

    So dunno. It's so cool to me that's part of your paid responsibilities, and it doesn't have to be boring. Trivia, quirky stats, something about your wanting a cat. You're hilarious enough to make it work.

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  26. I'm sure that you could engage in some fun word play with the company name, right?

    Just don't try to piss off IT.
    WG
    http://itsmynd.com

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  27. As usual, hilarious! I would follow you anywhere:)

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  28. Just write everything you put in above and then retract it all later, decrying a malicious haXX0r. You might not get the followers your org particularly wants but you'll still get heaps, I woulda thought...and do they check the demographics of followers? Numbers are all, right?

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  29. umm yeah good luck with that...i was all excited and jealous at first but now not so much. no swearing or wine? i suppose boobs and sexual references aren't allowed either?

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  30. THE SOCIAL MEDIA GODDESS in all caps would make a great business card. Would make for a great ice breaker at parties too.

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  31. I want to be a social media goddess too. But tweeting at work sounds HARD. I mean if Twitter is the virtual cocktail party and you are not allowed to drink or swear or mock---where's the fun in that? Funnay as always, Erin

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  32. Hilarious! Does your organization do anything that can be given away? Giveaways seem to bring in a lot of followers. Not necessarily followers who go on to interact much but numbers at least.

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  33. Ha! I've tried to become the social media goddess at my work, but they won't let me. And I'd be so good at being a goddess, too :( But I can see now that maybe it's not all it's cracked up to be. No drinking and no swearing...what's the point then?!

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  34. It is so hard these days to get people to engage!! Good luck!!

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  35. I so want that business card!

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  36. Oh yeah, it's wine o'clock! So funny, as always. At least one panel always makes me laugh out loud, often many more than that. Cheers, Gia, funny girl!

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  37. Haha! I can just imagine you tweeting out "It's wine o'thirty Bitches" and then going to work the next day. Hahahaha!

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  38. oh man i'd be in so much trouble if i were our social media goddess! ;)

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  39. You could not pay me enough to Tweet for my job. Have fun with that!!

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  40. Twitter confuses and confounds me and I don't have to keep anything PC. I feel your pain.

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  41. OH The challenges of social media!!

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  42. It's fun to find the "voice" of different accounts. You *can* have fun tweets, you just need to be more aware of the many ways people will read them. You're right on for these!

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  43. So true! I can't tweet anything fun: swear, be crude, flirt! (Why did I stop drinking wine in the afternoon? I mean evening?) And what would my Montessori mommy Twitter followers think! (She must drink wine in the afternoon, I mean evening.) I need an alias Twitter accound so I can follow and tweet all you crazy ass writers, I mean cool ass writers, who drink wine in the afternoon, I mean evening.
    ***
    BTW I'm at http://www.lifehappensthenwrite.com (Hate that new Google plus ID!)

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  44. Following a bunch of people works. This is what you do: you follow as many as Twitter will allow, which is 2,000. Slowly, you Twitter dump all of them, and you rinse and repeat.

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  45. LOL-would so love to know who you work for.

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  46. Ha! That must be tough. What is the point of Twitter if you can't be inappropriate?

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  47. love this! I can barely get twitter followers on my own blog! I love FB but just don't get "the twitter"... and I CAN curse and drink!! FML

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  48. Wine o'clock is my favourite time of day! I also drink wine...every single day. It's a necessity.

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  49. Wine o'clock...love that! You are the best person for the job, cursing, drinking and all. :)

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  50. Where would one hand out social media goddess cards? I'd love me some of those, especially to pass out on the playground, you know, 'cause that's how I roll!
    Good luck getting more followers.

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  51. Bahahahaha! This is hilarious!! That would be hard. SO funny!

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  52. Haha! Most org stuff is motivational. How about tweeting tips? And pics? Think of yourself as a machine rather than a person.

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  53. THis is your best one yet.
    You so funny. So so so so SO funny!

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  54. You're in charge of tweeting for your company? This will be awesome or a wine inhibited "uh oh". Actually, either sounds awesome to me!

    Good luck!!

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